ARE DESIGNED TO ENHANCE THE PURCHASE EXPERIENCE AND BOOST SALES
Tiffany & Co., Cartier, Harry Winston – all famous jewelers and household names. We see their designs on the red carpet, along with Boucheron, Fabergé, Piaget, and many more. These companies are more than just brand names; they were the passion and brainchild of people who loved high quality, stylish jewelry, and who wanted to […]
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Diamonds are steeped in myth and legend. From the moment diamonds were first discovered, their power and mystery have intrigued us humans. Throughout the centuries, different diamond myths have emerged from different cultures. Even today, with so much scientific knowledge about diamonds at our fingertips, there are various beliefs about diamonds – many of them […]
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The diamond grading report has been in use since the 1950s, when the 4Cs concept was first introduced. Today, diamond reports are a common accompaniment to any diamond sale. The grading report, issued by a gem lab, is regarded by consumers as a kind of “ID card” for the diamond. Diamond grading reports give consumers […]
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Diamond tenders, held in the main diamond trading hubs of the world, are the place where rough diamond traders and manufacturers inspect and purchase rough diamonds. These rough diamonds will be planned and cut for future sale in the polished diamond market. Every buyer at a diamond tenders aims to purchase rough diamonds that will […]
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Welcome once again to SPECTRUM, our periodic blog series focusing on a roundup of all the latest diamond industry news and trends. You know, we do this every month to two months, and no edition of SPECTRUM goes go by without a piece of fascinating news about diamonds from the world of science. Whether its […]
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What Is Light Performance? Light performance is the visual effect created by the play of light as it enters and exits a diamond, moving, bending and reflecting within the stone’s facets. Light performance is a unique concept to diamonds. Unlike other gemstones, a diamond’s appearance is directly impacted by the way it interacts with light. […]
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For anyone in the diamond and jewelry industry, last week was a big one – the annual JCK show was held in Las Vegas. Touted as one of the most important diamond and jewelry trade shows in the US, JCK, which runs annually in late May to early June, is a good example of the […]
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The diamond industry has been chattering about blockchain for some years now. In fact, the Everledger company, one of the first to focus on diamonds in the blockchain, was founded back in 2015. It has already tracked 2 million diamonds. Recently however, concrete steps have been taken to start using blockchain diamonds in practice on […]
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Who doesn’t love a royal wedding? Amid all the tradition, the pomp and ceremony, the patriotic flag waving, royal coaches and cucumber sandwiches, there’s one aspect of any royal wedding that stands out for diamond and jewelry fans everywhere – the royal wedding jewelry. Which jewels will the bride wear? Which jewelry will be lent […]
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This week, most countries around the world celebrated Mother’s Day, the traditional day of appreciation for moms (and mums). Like many holidays, such as Valentine’s Day and Christmas, Mother’s Day has turned into a highly commercialized celebration, a busy time for retailers of flowers, chocolates, and of course, jewelry. In fact, this year, the forecast […]
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