ARE DESIGNED TO ENHANCE THE PURCHASE EXPERIENCE AND BOOST SALES
What are the words that come to mind when you think of diamonds? Sparkle, romance, engagement, Marilyn Monroe, Tiffany, forever… But there’s much more to diamonds than weddings and pop culture. Diamonds are a wearable gemstone with a long history. From ancient times till today, myths abound about the power and value of diamonds. Of course, […]
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Did you know that this year, Sarine Technologies is celebrating its 30th birthday? That’s right – Sarine was established in 1988 and the first machine developed by the company was the Robogem, a gemstone processing device. It was only a short while later that Sarine entered the world of diamonds. The story behind Sarine is […]
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Born to be a Jeweler: The Meteoric Rise of Laurence Graff When 15-year-old Laurence Graff began his first apprenticeship in a jewelry manufacturing warehouse in London, he never dreamed he’d be honored with the Order of the British Empire (OBE) by Queen Elizabeth in 2013. In fact, after three months working in the warehouse and […]
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It’s nearly the end of October, and that means the retail world is gearing up for the biggest consumer sales period of the year. “Holiday season”, as it’s known, stretches from Halloween on October 31, through New Year’s, and represents the largest sales across a wide range of consumer products. From food and wine, decorations […]
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If you are new to the online retailing scene, then getting your ecommerce jewelry business ahead can involve a lot of dedication, time, and work. Trying to figure out what is best for your ecommerce dream, searching online for the answers, or paying out excessive amounts of cash to professionals may not the ideal path […]
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Not a month goes by without diamond industry news that involves the new trend of lab grown diamonds. In this month’s SPECTRUM, read an original take on De Beers’ move to lab grown, in an article featured on Quartzy. We’re also going big on the bling with a tweet from CNN about the world’s most […]
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The Jeweler of Place Vendôme: How Frédéric Boucheron Got His Start Frédéric Boucheron always knew he wanted to be a jeweler. He was born in 1830 to a family of French clothiers, and at a young age he apprenticed himself under jeweler Jules Chaise. By the age of 14, he had completed his apprenticeship and […]
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Diamonds come in all sizes – and a wide variety of shapes. Although each diamond is unique, different personality types are drawn to particular diamond shapes. In fact, the diamond shape you choose may be a strong reflection of the type of person you are. Which diamond shape is right for you? Read on to […]
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By now, you’ve seen thousands of #hashtags hanging around on social media. They have certainly changed their meaning from the sign we are used to seeing at the beginning of a telephone number. When used correctly, jewelry hashtags can really make a difference to the social media marketing for your diamonds and jewelry business. But […]
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If there is one word that everyone associates with diamonds, it is “sparkle.” The bright, sparkling appearance of diamonds is part of what makes them such a highly sought-after prize. Diamonds have been variously described as “sparkling”, “shining” and “flashing”. A sparkling diamond can be thought of as beautiful, or “bling-y”, yet if the diamond […]
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