Our Core Values
Our values weren’t contrived out of thin air. They’re been shaped and polished over the past 30 years and counting.
Honesty and Fairness
We follow the Golden Rule, treating our customers, partners and suppliers as we’d wish to be treated. Fairly, equitably and with integrity, at all times.
Forefront of the Diamond Industry
We are explorers, inventors and mould-breakers. Who look beyond what’s possible today, to see what could be tomorrow. We’re not afraid to disrupt the industry when it leads to something spectacular and valuable for everyone. For 30 years we’ve innovated every facet of the diamond industry, and we’ll continue on this path.
Quietly, High Performance
The old adage “actions speak louder than words” rings true within Sarine’s walls. We strive for excellence in everything we do, never losing sight of the simple equation: our success = your success. So we do what it takes.
Growing Stronger, Together
Industry-changing impact can only happen through close collaboration. That is why we invest lots of energy in nurturing relationships with our partners and customers. You’ll never see us booking meetings just to check “how things are going”. We already know.
Whichever continent they are on, our teams give their best when they feel respected, valued and inspired. That’s why we strive to create a diverse workplace where ideas flow, team work in the air, and sparks of creativity fly. So everyone can play their part in shaping the future of the diamond industry.
Most diamonds, at their different life stages, are touched by us through our innovative technology. Our mission is to participate in formalizing the diamond language, set the standards, inspire confidence, and optimize the diamond life cycle to benefit the public and our customers. We are committed to excellence, leadership and an ongoing passion for innovation.
We see our employees as a major contributor to our success. We will strive to nurture our employees and will provide them with a supportive working environment that will motivate them to excel individually and as a team. We will enable our employees to share in the company’s success.
We will endeavor to generate and maintain long term revenue and profit growth that will increase the Group’s value.
We will be involved in and contribute to the community