Our Core Values

Our core values have guided and shaped our company over the years. We stand by these values every day, and endeavor to implement them in our work and our relationships with our colleagues, customers and suppliers.

Honesty and Fairness

We are honest and fair in our work and in our treatment of customers, suppliers and of each other.


We share ideas, support and respect each other, with a strong team ethos and commitment to common goals.

Commitment and Integrity

We are dedicated to our customers’ continuous satisfaction and provide worldwide support, to ensure optimal usage of purchased products.

Innovation and Creativity

We consistently strive to be at the forefront of technology and creativity, to produce cutting-edge products and solutions with the highest standards of quality and workmanship.

Customer Orientation

We believe in Einstein’s principal that things should be made simple, but not simpler. We produce technologically advanced products and solutions, which are customer-oriented.

Our Vision

Most diamonds, at their different life stages, are touched by us through our innovative technology. Our mission is to participate in formalizing the diamond language, set the standards, inspire confidence, and optimize the diamond life cycle to benefit the public and our customers. We are committed to excellence, leadership and an ongoing passion for innovation.

We see our employees as a major contributor to our success. We will strive to nurture our employees and will provide them with a supportive working environment that will motivate them to excel individually and as a team. We will enable our employees to share in the company’s success.

We will endeavor to generate and maintain long term revenue and profit growth that will increase the Group’s value.

We will be involved in and contribute to the community

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