There’s a new trend in the diamond industry that you may have heard about. It’s called the ‘Diamond Journey’. It’s the story of the way a rough diamond is transformed to a polished diamond, which now waits patiently in the jewelry store display for its destined owner. Sounds romantic, right? And it is. Every natural […]...
People want diamonds. Of all the gemstones produced in the earth, the diamond remains one of the most popular and eternal. What aspects of the diamond create this level of desire and demand? Is it just a result of smart marketing? Or something more?...