Tag: Marketing to Millennials

20
September 2018

Why (and How) to Use #Hashtags for Your Jewelry Business

By now, you’ve seen thousands of  #hashtags hanging around on social media. They have certainly changed their meaning from the sign we are used to seeing at the beginning of a telephone number. When used correctly, jewelry hashtags can really make a difference to the social media marketing for your diamonds and jewelry business. But […]

...
06
March 2018
Diamond Journey

SPECTRUM – Voices from the Diamond Industry #21

Welcome back to the Diamond Blog! We’ve been on a bit of a hiatus recently as we focused on creating our new website for the Sarine Technology Lab, the world’s first AI-based automated diamond grading lab. Now, we’re getting back to delivering up-to-date news and perspectives from the diamond industry, and we thought we’d re-start […]

...
06
June 2017

Retail Technologies: How They Help to Boost Sales

It’s no secret that the retail diamond industry is facing some tough challenges. From lab grown diamonds, to a booming second hand market, to online trends and large retail chains, it’s often the “mom and pop” brick & mortar stores that feel the full heat of the pressure.

...