Tag: Marketing to Millennials

14
December 2017

Four Ways to Tell the Diamond Story

The way to a consumer’s heart is by telling a diamond story that moves and excites them. Every brand, and every product, needs a story that potential buyers can connect with and relate to.

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06
June 2017

Retail Technologies: How They Help to Boost Sales

It’s no secret that the retail diamond industry is facing some tough challenges. From lab grown diamonds, to a booming second hand market, to online trends and large retail chains, it’s often the “mom and pop” brick & mortar stores that feel the full heat of the pressure.

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