Tag: Marketing to Millennials

18
October 2018

6 Ecommerce Blogs Every Jeweler Should Follow

If you are new to the online retailing scene, then getting your ecommerce jewelry business ahead can involve a lot of dedication, time, and work. Trying to figure out what is best for your ecommerce dream, searching online for the answers, or paying out excessive amounts of cash to professionals may not the ideal path […]

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20
September 2018

Why (and How) to Use #Hashtags for Your Jewelry Business

By now, you’ve seen thousands of  #hashtags hanging around on social media. They have certainly changed their meaning from the sign we are used to seeing at the beginning of a telephone number. When used correctly, jewelry hashtags can really make a difference to the social media marketing for your diamonds and jewelry business. But […]

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06
March 2018
Diamond Journey

SPECTRUM – Voices from the Diamond Industry #21

Welcome back to the Diamond Blog! We’ve been on a bit of a hiatus recently as we focused on creating our new website for the Sarine Technology Lab, the world’s first AI-based automated diamond grading lab. Now, we’re getting back to delivering up-to-date news and perspectives from the diamond industry, and we thought we’d re-start […]

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06
June 2017

Retail Technologies: How They Help to Boost Sales

It’s no secret that the retail diamond industry is facing some tough challenges. From lab grown diamonds, to a booming second hand market, to online trends and large retail chains, it’s often the “mom and pop” brick & mortar stores that feel the full heat of the pressure.

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