Tag: Marketing to Millennials

06
March 2018
Diamond Journey

SPECTRUM – Voices from the Diamond Industry #21

Welcome back to the Diamond Blog! We’ve been on a bit of a hiatus recently as we focused on creating our new website for the Sarine Technology Lab, the world’s first AI-based automated diamond grading lab. Now, we’re getting back to delivering up-to-date news and perspectives from the diamond industry, and we thought we’d re-start […]

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06
June 2017

Retail Technologies: How They Help to Boost Sales

It’s no secret that the retail diamond industry is facing some tough challenges. From lab grown diamonds, to a booming second hand market, to online trends and large retail chains, it’s often the “mom and pop” brick & mortar stores that feel the full heat of the pressure.

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21
February 2017

SPECTRUM – Voices from the Diamond Industry #14

The diamond industry this week: Chatbots, augmented reality, digital sales tools, and blockchain. If the topics in this week’s SPECTRUM blog are anything to go by, then the diamond industry and world of jewelry retail is changing and becoming more technology focused, and fast. Featuring pieces from Jonathan Shieber in Techcrunch, BrilliantEarth.com, IBM’s Rudy Roelandt […]

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01
February 2017

Luxury Market: How It’s Evolving and How Brands Can Keep Up

What is the luxury market? How can it be defined? High-priced, high quality goods that regular people aspire to but can’t afford, drawing in more affluent customers? Perhaps once, but the times are changing.  Millennials have a different relationship to the concept of luxury brands than their parents and grandparents. They tend to desire the experience, rather […]

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