Tag: Engagement & Bridal

September 2017

SPECTRUM – Voices from the Diamond Industry #18

Blockchain, digital diamonds, Alzheimer diagnoses, there is no end to what diamonds can do these days and it can only get better. These topics are all highlighted in this issue of SPECTRUM blog – Voices from the Diamond Industry – enjoy and be sure to subscribe to find out all the latest news and technology […]

January 2017

Diamonds in China: The New Diamond Retail Market

The ‘yen’ for diamonds, mainly for engagements, is a Western concept. It began in the US with a genius marketing campaign by DeBeers, and carried on through popular Hollywood culture, until diamonds really were considered a “girl’s best friend”.