Tag: Engagement & Bridal

20
June 2018

SPECTRUM – Diamond Industry News #23

Welcome once again to SPECTRUM, our periodic blog series focusing on a roundup of all the latest diamond industry news and trends. You know, we do this every month to two months, and no edition of SPECTRUM goes go by without a piece of fascinating news about diamonds from the world of science. Whether its […]

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24
May 2018

All the Duchess’s Bling: Royal Wedding Jewelry Roundup

Who doesn’t love a royal wedding? Amid all the tradition, the pomp and ceremony, the patriotic flag waving, royal coaches and cucumber sandwiches, there’s one aspect of any royal wedding that stands out for diamond and jewelry fans everywhere – the royal wedding jewelry. Which jewels will the bride wear? Which jewelry will be lent […]

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03
April 2018

4 Diamond Engagement Ring Trends that Will Surprise You

Diamonds have long been associated with engagement and marriage – but perhaps not as long as you think. The diamond engagement ring is in fact a modern, specifically western phenomenon. Diamond rings were first linked to marriage only in the late 1930s, when De Beers hired the NW Ayer advertising agency to convince young women […]

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13
September 2017

SPECTRUM – Voices from the Diamond Industry #18

Blockchain, digital diamonds, Alzheimer diagnoses, there is no end to what diamonds can do these days and it can only get better. These topics are all highlighted in this issue of SPECTRUM blog – Voices from the Diamond Industry – enjoy and be sure to subscribe to find out all the latest news and technology […]

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11
January 2017

Diamonds in China: The New Diamond Retail Market

The ‘yen’ for diamonds, mainly for engagements, is a Western concept. It began in the US with a genius marketing campaign by DeBeers, and carried on through popular Hollywood culture, until diamonds really were considered a “girl’s best friend”.

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