Tag: Digital Experience

January 2018

Digital, Accurate, Engaging: A New Era in Diamond Reports

Last week, Sarine Technologies announced the opening of the world’s first automated diamond grading lab, the Sarine Technology Lab. In recent years, retail technologies and diamond technologies have begun to merge, and to create a new kind of diamond purchase experience. In honor of the upcoming opening of the Sarine Lab, which is a truly […]

December 2017

Four Ways to Tell the Diamond Story

The way to a consumer’s heart is by telling a diamond story that moves and excites them. Every brand, and every product, needs a story that potential buyers can connect with and relate to.

June 2017

Retail Technologies: How They Help to Boost Sales

It’s no secret that the retail diamond industry is facing some tough challenges. From lab grown diamonds, to a booming second hand market, to online trends and large retail chains, it’s often the “mom and pop” brick & mortar stores that feel the full heat of the pressure.

December 2016

Diamond Memes: A Fun Top 5 Guide

Diamonds have been an icon in our popular culture for over half a century – from “Diamonds are Forever”, to “Diamonds are a Girl’s Best Friend”, to this year’s “Real is Rare” campaign.