Tag: Diamond Story

March 2018

What is the Diamond Journey? The 4 Stages from Rough to Polished

There’s a new trend in the diamond industry that you may have heard about. It’s called the ‘Diamond Journey’. It’s the story of the way a rough diamond is transformed to a polished diamond, which now waits patiently in the jewelry store display for its destined owner. Sounds romantic, right? And it is. Every natural […]

December 2017

Four Ways to Tell the Diamond Story

The way to a consumer’s heart is by telling a diamond story that moves and excites them. Every brand, and every product, needs a story that potential buyers can connect with and relate to.

October 2017
Sarine profile for consumers – explore your diamond story

How To Read Your Sarine Profile™ Report

Recently, it was reported that the Sarine Profile™ digital diamond story would soon also offer automated clarity and color information, as well as diamond authentication of natural vs. synthetic diamonds.

December 2016

Diamond Memes: A Fun Top 5 Guide

Diamonds have been an icon in our popular culture for over half a century – from “Diamonds are Forever”, to “Diamonds are a Girl’s Best Friend”, to this year’s “Real is Rare” campaign.