Tag: Diamond Reports

12
June 2018

What Is Diamond Light Performance?

What Is Light Performance? Light performance is the visual effect created by the play of light as it enters and exits a diamond, moving, bending and reflecting within the stone’s facets. Light performance is a unique concept to diamonds. Unlike other gemstones, a diamond’s appearance is directly impacted by the way it interacts with light. […]

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18
April 2018

Which Diamond? How the Diamond Buyer Decides

There are millions of polished diamonds in the world. Yet at the end of the day, each diamond buyer will eventually find the diamond that is just right for them. If you think about it for a moment, it’s almost like choosing a romantic partner. Given the sentimental association between love and diamonds, it’s a […]

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13
March 2018

What is the Diamond Journey? The 4 Stages from Rough to Polished

There’s a new trend in the diamond industry that you may have heard about. It’s called the ‘Diamond Journey’. It’s the story of the way a rough diamond is transformed to a polished diamond, which now waits patiently in the jewelry store display for its destined owner. Sounds romantic, right? And it is. Every natural […]

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06
June 2017

Retail Technologies: How They Help to Boost Sales

It’s no secret that the retail diamond industry is facing some tough challenges. From lab grown diamonds, to a booming second hand market, to online trends and large retail chains, it’s often the “mom and pop” brick & mortar stores that feel the full heat of the pressure.

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