This edition of Spectrum diamond news and trends is a fascinating roundup that takes us deep into the debate about lab grown and mined diamonds, then 750 kilometers beneath the earth to where blue diamonds form. From there we travel into the minds of millennial consumers, with a recent study about their jewelry buying habits. […]
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The name Tiffany & Co. evokes thoughts of little blue boxes, glass lamp shades, and for those who know, the Super Bowl’s Vince Lombardi Trophy. The store is famous for its Tiffany setting engagement rings, chain bracelets with an engraved heart charm, and delicate pendant necklaces. Where did this legacy start? Who is the man […]
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China is the world’s fastest growing diamond market. Retail sales of jewelry, gold and silver increased 6% year on year, to just over $3 billion this year, as reported by the Chinese Statistics Bureau. The province of Guangdong, and specifically Guangzhou City, are a locus of this booming activity. Guangdong: The Heart of Diamond Manufacturing […]
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Today, social media for jewelers is a critical part of any marketing strategy. For jewelery retailers, social media sites, such as Facebook, Instagram and Pinterest, are fast becoming the number one platform for reaching your potential customers. Billboards, radio ads and print ads still may have their place, particularly for jewelers in small towns, or […]
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Tiffany & Co., Cartier, Harry Winston – all famous jewelers and household names. We see their designs on the red carpet, along with Boucheron, Fabergé, Piaget, and many more. These companies are more than just brand names; they were the passion and brainchild of people who loved high quality, stylish jewelry, and who wanted to […]
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Diamonds are steeped in myth and legend. From the moment diamonds were first discovered, their power and mystery have intrigued us humans. Throughout the centuries, different diamond myths have emerged from different cultures. Even today, with so much scientific knowledge about diamonds at our fingertips, there are various beliefs about diamonds – many of them […]
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The diamond grading report has been in use since the 1950s, when the 4Cs concept was first introduced. Today, diamond reports are a common accompaniment to any diamond sale. The grading report, issued by a gem lab, is regarded by consumers as a kind of “ID card” for the diamond. Diamond grading reports give consumers […]
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Diamond tenders, held in the main diamond trading hubs of the world, are the place where rough diamond traders and manufacturers inspect and purchase rough diamonds. These rough diamonds will be planned and cut for future sale in the polished diamond market. Every buyer at a diamond tender aims to purchase rough diamonds that will […]
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Welcome once again to SPECTRUM, our periodic blog series focusing on a roundup of all the latest diamond industry news and trends. You know, we do this every month to two months, and no edition of SPECTRUM goes go by without a piece of fascinating news about diamonds from the world of science. Whether its […]
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What Is Light Performance? Light performance is the visual effect created by the play of light as it enters and exits a diamond, moving, bending and reflecting within the stone’s facets. Light performance is a unique concept to diamonds. Unlike other gemstones, a diamond’s appearance is directly impacted by the way it interacts with light. […]
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