< BACK TO THE DIAMOND BLOG MAIN PAGE
20
December 2018

Like? Share!

Introducing Shang-Ling™, Sarine’s New Chinese Name

In recent years, Sarine Technologies has expanded its reach in the diamond and jewellery industry throughout China. In 2018, Sarine opened a new Galaxy service center in Sha Wan Jewellery Park, in the Panyu District of Guangzhou. Sarine is very proud to work with outstanding diamond and jewellery brands in China, including Love & Co and Shining House.

Sarine’s expansion in China is a reflection of the burgeoning growth in the country’s diamond industry, and we are proud to take a part in it.

As our roots deepened in China in recent years, we realized we were facing a challenge of the most integral kind: the name Sarine.

In the rich and ancient Chinese language, the name ‘Sarine’ was not a right fit. It is hard to pronounce in Chinese, and it did not reflect the core essence of our company in the Chinese language and culture. So we decided to harness the power of social media and do something about it!

 

The Search for the New Sarine in Chinese

In October, we launched a campaign on Chinese social media, inviting members of the public to suggest a new name for Sarine in Chinese. The campaign was promoted on our social media pages in China, and we recruited the help of popular local influencers, who helped us promote the campaign and create a buzz around it. Here’s a promotional video starring Meng, a key online influencer in China with 5 million followers on social media, and Maya, the daughter of Sarine’s VP Sales & Marketing and clearly a budding actress!

In addition to submitting a name, the contestants were required to explain the reasons behind the name they created.

The campaign ran for one month, and was open to anyone, including diamond wholesalers, retailers and consumers, from Greater China (mainland China, Hong Kong, Taiwan, Macau).

The winner was chosen in late October, and the results were officially announced in December.

And the Winner is…

The new name chosen for Sarine in Chinese is:

Shang-Ling 尚灵™

The creator of the name, and winner of the Sarine naming competition is Jet Xiong.

Jet was flown by Sarine to Sarine’s Hong Kong office where his win was announced in a special celebration. 

Watch this video to meet the winner Jet and see the celebrations at Sarine’s Hong Kong office.

Winner Jet Xiong unveiling the winning name during celebrations at Sarine’s office in Hong Kong

Why Shang-Ling 尚灵™?

The name ‘Shang-Ling’ has some phonetic similarities to ‘Sarine’ in English, and is easy to pronounce in Chinese. But it wasn’t chosen just for the pronunciation; it also stood out for its meaning.

In the Chinese language, characters are not just letters; they are symbols with complete meanings of their own.

The two characters that make up the name are:

 尚 (Shang): greatness/esteem/nobility/refinement

 灵(Ling): intelligence/spirit/quick/effective/flexible

The name created by winner Jet Xiong succeeds in combining two key aspects of the  ‘personality’ of Sarine – excellence and innovation/tech.

 

Meet the Runners Up

3000 people participated in the competition. 209 names qualified for the final competition. Of these, Jet’s name was chosen in first place, yet there were many more outstanding names that deserve recognition. A select few runners-up were presented with Awards for Creativity and the Viewer’s Choice Award went to the name that received the most positive feedback on social media.

Watch this video to meet the runners-up and hear the names they created, and the inspiration behind them:

Congratulations to Jet, and all the runners-up for their amazing contributions. From all of us at Shang-Ling and Sarine, Xièxiè!

Sarine’s new name in China, Shang-Ling

 

 

Subscribe to the Diamond Blog

Get the latest technology, grading and retail news straight from the source, straight to your inbox.


MORE FROM THE DIAMOND BLOG

The State of the Diamond Industry in 2019: Challenges & Opportunities

Today, the diamond industry is more complex and dynamic than ever, and technology has only deepened the challenges faced by industry players at every stage of the diamond pipeline. At Sarine, our technologies scanned more than 70 million diamonds in 2018, enabling us to take a broad consideration of the changes happening now in the […]

3 Retail Technologies & Trends that are Changing the Consumer Experience

Recent years have seen a spike in the number of retail stores that are closing down. In 2017, there was a record-setting estimate of approximately 102 million square feet of retail space that went out of business. Retailers worldwide are facing significant challenges, and the main culprit is the internet. We live in a world that […]

The Sarine Diamond Journey™ Provenance Report Goes to Africa

Recently, it was announced that a leading diamond manufacturer in Africa, Schachter & Namdar, has adopted the Sarine Diamond Journey™ provenance reports for its two exclusive diamond brands – Brilliant Rose and Proudly South African. This announcement comes at a time when diamond traceability and provenance are the fastest-growing issues in the diamond industry. Today, […]

5 Diamond & Jewelry Trends for 2019

We’re already well into the year, but 2019 is shaping up to be a bold one in diamonds and jewelry. Designers are pushing the envelope with new, creative styles, and reaching back to revive retro trends. Whether it’s a new fancy diamond shape, an engagement ring worn on the pinky, or a chunky chain of […]

SPECTRUM – Diamond Industry News #28

Love is in the air in this edition of SPECTRUM, Sarine’s monthly roundup of diamond industry news and trends. This week, we are celebrating Valentine’s Day with a great piece about how to choose the perfect engagement ring from Good Morning America, and a showcase of 15 gorgeous Valentine’s jewelry gifts, compiled by Business Insider. […]

The History and Future of Lab Grown Diamonds

In 2015, photographer Dillon Marsh undertook a fascinating project to demonstrate visually just how much natural diamond has been extracted from a diamond mine during its entire lifetime. In one dramatic example, a photo of the Kimberley mine in South Africa – also known as the “Big Hole” – is juxtaposed with a CGI rendered […]

The Importance of Diamond Provenance in a Data-Driven Age

In breaking the frontiers of the diamond industry, from manufacturing to retail, technology must strive to reach beyond what it can do today, to the potential of what it can achieve tomorrow. At the same time, technological development that brings true change must be in lock-step with the state of the industry at the current […]

3 Ways Artificial Intelligence Affects Your Life (That You May Not Be Aware Of)

What is “artificial intelligence”? Since the very beginnings of computerization, the concept of artificial intelligence has captured the imaginations of science fiction writers and movie makers. Today, fantasy is already reality, and artificial intelligence, or AI, is implemented in a wide range of everyday applications and devices. As the technology becomes more sophisticated, and as […]

How Technology Has Advanced the Diamond Industry: Sarine Celebrates 30 Years

This year, Sarine is launching celebrations for 30 years in the diamond technology business. When Sarine was established, in the late 1980s, technology in the diamond industry was in its very earliest stages. The kinds of technologies used today by diamond manufacturers and gem labs all over the world, such as inclusion mapping, automated rough […]

How Diamonds Are Produced

After the long natural formation process deep in the earth, the diamond is extracted from the mine in its rough, raw state, and begins on its next journey – to become a polished diamond.   From mine, to jewelry store, to the engagement ring finger of its eventual owner – every diamond undergoes a long […]