July 2016

Like? Share!

Tennis ball sized diamond_Sarine blog

SPECTRUM -Voices from the Diamond Industry #04

In this week’s SPECTRUM blog, focusing on diamond trends and news from the industry, we are delighted to share with you a special look at how to use Pinterest for your jewelry brand from Southernjewelrynews.com; A shining piece in the Economist.com on the three fronts challenging the diamond industry – new technology, new consumer behavior and changes to the financial industry; A look at how we shop now from Josh Engroff [mediapost.com]; and Bloomberg.com showing us how to cut a 404-carat diamond. All this, more diamond trends, and extra news for you to enjoy!

Social Advertising Campaigns – Part 6


By Brad Simon

Pinterest, what is it, how does it work and how is it relevant to my jewelry brand? These are all questions discussed in this noteworthy article, which is part 6 of a series called, “Social Advertising Campaigns.” At just over 100 million active users, Pinterest is the smallest of the top 5 Social Networks. When Pinterest started 5 years ago it quickly became the fast growing social network ever. Although that growth plateaued a couple of years ago, it remains an important network for jewelers to consider having in their marketing mix, mainly because 85% of Pinterest users are female and fashion remains one of the top viewed topics on the network.

Shine On


Like all markets today, the diamond industry is facing challenges on three fronts – new technology, new consumer behavior and changes to the financial industry. Using the journey of what is fast becoming an infamous diamond – the Lesedi La Rona, a rough diamond which failed sell in London a few weeks ago – as an example. This article talks about these three fronts and how they are affecting the diamond buying industry. The title and the over-arching message of the piece is that diamonds continue to shine on, which is a good thing for all of us.

Gemfields uncovers rubies’ emotional significance through intimate vignettes


By Sarah Jones

We are strong believers of the story behind every diamond, so it is no wonder we love this piece about the emotional significance of rubies as told by Sarah Jones in Luxurydaily.com. These “Ruby Inspired Stories” explore rubies’ believed symbolism of passion, protection and prosperity through tales of a single moment in three women’s lives. Rather than focusing on the physical appeal of the rubies pictured, Gemfields, the colored-gemstone miners, instead highlights their emotional appeal, as the stones bring back memories or help to celebrate a milestone.


How We Shop Now


By Josh Engroff

This is a fascinating look at the way consumers shop and how mobile and the use of artificial intelligence is shaping ecommerce now and well into the future. Surprsingly there are also strong trends for change amongst luxury brands, and Engroff discusses this in some detail using the example set by Sprint, the mobile-only luxury retail company started by Alan and David Tisch in NYC. If you want to be part of the future of mobile and e-commerce, this article is a must-read.


How to Cut a 404-Carat Diamond


James Tarmy Reporting

Ever wondered how to cut a really large diamond, how many diamonds it yields, how much the finished diamonds are worth etc… Wonder no more, thanks to Bloomberg’s James Tarmy and this very informative piece, you can now watch how to cut a 404-Carat Diamond and get the answers to all the above questionns. Chances are though, that one or more of Sarine’s technologies will be used in the process of cutting, grading and preparing this diamond. Enjoy!.


DIAMOND OF THE WEEK: Why show just one diamond when you can show 296 #diamonds? Thanks to @reenaahluwalia who Tweeted this video showing the Natural History Museum’s @NHM_london amazing collection of 296 natural color diamonds.



We hope you enjoyed this week’s diamond trends as featured in our SPECTRUM blog post. Be sure to respond in the comments or tweet us @SarineTechltd or follow us on LinkedIn.

Inclusion of links to third-party websites does not constitute or imply endorsement.

Subscribe to the Diamond Blog

Get the latest technology, grading and retail news straight from the source, straight to your inbox.


The State of the Diamond Industry in 2019: Challenges & Opportunities

Today, the diamond industry is more complex and dynamic than ever, and technology has only deepened the challenges faced by industry players at every stage of the diamond pipeline. At Sarine, our technologies scanned more than 70 million diamonds in 2018, enabling us to take a broad consideration of the changes happening now in the […]

3 Retail Technologies & Trends that are Changing the Consumer Experience

Recent years have seen a spike in the number of retail stores that are closing down. In 2017, there was a record-setting estimate of approximately 102 million square feet of retail space that went out of business. Retailers worldwide are facing significant challenges, and the main culprit is the internet. We live in a world that […]

The Sarine Diamond Journey™ Provenance Report Goes to Africa

Recently, it was announced that a leading diamond manufacturer in Africa, Schachter & Namdar, has adopted the Sarine Diamond Journey™ provenance reports for its two exclusive diamond brands – Brilliant Rose and Proudly South African. This announcement comes at a time when diamond traceability and provenance are the fastest-growing issues in the diamond industry. Today, […]

5 Diamond & Jewelry Trends for 2019

We’re already well into the year, but 2019 is shaping up to be a bold one in diamonds and jewelry. Designers are pushing the envelope with new, creative styles, and reaching back to revive retro trends. Whether it’s a new fancy diamond shape, an engagement ring worn on the pinky, or a chunky chain of […]

SPECTRUM – Diamond Industry News #28

Love is in the air in this edition of SPECTRUM, Sarine’s monthly roundup of diamond industry news and trends. This week, we are celebrating Valentine’s Day with a great piece about how to choose the perfect engagement ring from Good Morning America, and a showcase of 15 gorgeous Valentine’s jewelry gifts, compiled by Business Insider. […]

The History and Future of Lab Grown Diamonds

In 2015, photographer Dillon Marsh undertook a fascinating project to demonstrate visually just how much natural diamond has been extracted from a diamond mine during its entire lifetime. In one dramatic example, a photo of the Kimberley mine in South Africa – also known as the “Big Hole” – is juxtaposed with a CGI rendered […]

The Importance of Diamond Provenance in a Data-Driven Age

In breaking the frontiers of the diamond industry, from manufacturing to retail, technology must strive to reach beyond what it can do today, to the potential of what it can achieve tomorrow. At the same time, technological development that brings true change must be in lock-step with the state of the industry at the current […]

3 Ways Artificial Intelligence Affects Your Life (That You May Not Be Aware Of)

What is “artificial intelligence”? Since the very beginnings of computerization, the concept of artificial intelligence has captured the imaginations of science fiction writers and movie makers. Today, fantasy is already reality, and artificial intelligence, or AI, is implemented in a wide range of everyday applications and devices. As the technology becomes more sophisticated, and as […]

How Technology Has Advanced the Diamond Industry: Sarine Celebrates 30 Years

This year, Sarine is launching celebrations for 30 years in the diamond technology business. When Sarine was established, in the late 1980s, technology in the diamond industry was in its very earliest stages. The kinds of technologies used today by diamond manufacturers and gem labs all over the world, such as inclusion mapping, automated rough […]

How Diamonds Are Produced

After the long natural formation process deep in the earth, the diamond is extracted from the mine in its rough, raw state, and begins on its next journey – to become a polished diamond.   From mine, to jewelry store, to the engagement ring finger of its eventual owner – every diamond undergoes a long […]