< BACK TO THE DIAMOND BLOG MAIN PAGE
18
July 2016

Like? Share!

Diamond Ring in History_Sarine

Diamond Ring in History – Love, Marriage, Ownership

The diamond ring. What does it mean? What does the diamond reflect? Even for today’s generation, more focused on technology than gemstones, a diamond ring still means ‘love and marriage’. However, thanks to generational influences, the diamond’s deeper symbolism has significantly changed.

Diamond Ring: Changing Meanings

It is believed that the tradition of giving a ring to symbolize partnership began even in pre-historic times. Unpalatable to modern sensibilities, the giving of a ring has historically been a symbol of ownership. Of course, before the 20th century and the advancement of the feminist movement, the engagement and wedding ring were also a kind of insurance for a woman – with emotional as well as financial worth. But the diamond as a symbol of engagement and commitment only took hold in the late 1800s and early 1920s, after significant diamond deposits were found in South Africa and Brazil. Once, engagements were marked by simple bands or rings encrusted with more commonly available gemstones. Advances in diamond mining meant that diamonds were more accessible to couples wanting to commit to each other with a jewel.

Tough Times for Diamond Rings

Yet this was not to last. The Depression of the 1930s put diamonds into the ‘too expensive’ category. Amid the daily struggle for employment and basic needs, the diamond ring was just not an affordable option. It was only in the 1950s, when De beers launched its famous ‘Diamonds Are Forever’ marketing campaign that diamonds as a symbol of engagement really entered the popular consciousness.

De Beers didn’t rest with just the US market. The 1980s saw a huge marketing campaign in Japan that capitalized the booming industry based on ideas of romance. In the late 60s, less than 5% of Japanese women owned a diamond engagement ring. By the early 80s, the figure was a whopping 60%.

Millennials & Diamond Rings: A Love Story?

For millennials, tradition and romance are just not enough to sell diamond rings. Everything is new, from technology to self-expression, and this includes the symbolism of the diamond. Relationships in today’s generation are equal. It is more socially acceptable to remain single. Women are more independent, and are buying diamonds for themselves. The diamond has now become less about romance and more about the experience. Or the marking of a milestone, such as a promotion, graduation or beating cancer.

Today’s diamond marketers are trying to draw in the new generation of diamond buyers with a campaign to replace the iconic ‘Diamonds are Forever.’ The slogan to make millennials fall in love with diamonds is ‘Real is Rare’. It appeals to the millennials’ desire for authenticity, a deeper experience, and the diamond’s innate uniqueness,

The change in the meaning of the diamond has morphed to reflect the changing generational ideal. What’s more, the diamond is not only a reflection of the times, but of the people themselves.

Subscribe to the Diamond Blog

Get the latest technology, grading and retail news straight from the source, straight to your inbox.


MORE FROM THE DIAMOND BLOG

World Famous Jewelers Series Part 6: Chopard

Once Upon a Time in Switzerland… Our tale begins in the village of Sonvilier, Switzerland where we find Louis-Ulysse Chopard, the second son of Félicien and Henriette Chopard. Félicien was a farmer but he encouraged his sons to enter the watchmaking trade. Louis Chopard had a talent for the craft and quickly built a reputation […]

World Famous Jewelers Series Part 5: Graff

Born to be a Jeweler: The Meteoric Rise of Laurence Graff When 15-year-old Laurence Graff began his first apprenticeship in a jewelry manufacturing warehouse in London, he never dreamed he’d be honored with the Order of the British Empire (OBE) by Queen Elizabeth in 2013. In fact, after three months working in the warehouse and […]

World Famous Jewelers Series Part 4: Boucheron

The Jeweler of Place Vendôme: How Frédéric Boucheron Got His Start Frédéric Boucheron always knew he wanted to be a jeweler. He was born in 1830 to a family of French clothiers, and at a young age he apprenticed himself under jeweler Jules Chaise. By the age of 14, he had completed his apprenticeship and […]

World Famous Jewelers Series Part 3: Faberge

The Man Who Created The Egg In 1885,   Tsar Alexander III commissioned Faberge to create an Easter egg as a gift for his wife, Empress Maria Fedorovna. With this simple gift, the Faberge Imperial Egg Collection was born. The first egg was called the Hen Egg. Inside a white enameled shell rested a solid gold […]

World Famous Jewelers Series Part 2: Tiffany & Co

The name Tiffany & Co. evokes thoughts of little blue boxes, glass lamp shades, and for those who know, the Super Bowl’s Vince Lombardi Trophy. The store is famous for its Tiffany setting engagement rings, chain bracelets with an engraved heart charm, and delicate pendant necklaces. Where did this legacy start? Who is the man […]

World Famous Jewelers: The Names Behind the Designs.

Part One: Harry Winston Tiffany & Co., Cartier, Harry Winston – all famous jewelers and household names. We see their designs on the red carpet, along with Boucheron, Fabergé, Piaget, and many more. These companies are more than just brand names; they were the passion and brainchild of people who loved high quality, stylish jewelry, […]

Advanced 3D Modeling: A New Edge in Rough Planning

The first step in automated planning of rough diamonds is accurate 3D modelling of the rough diamond surface. Rough diamonds have a complex texture that includes convex and concave surfaces, and are difficult to model accurately. Current technologies for modeling the rough diamond surface are limited in terms of accuracy. They do not necessarily pick […]

Rough diamond planning

Cloud Planning: Make Your Rough Planning Up to 10 Times Faster

Planning rough diamonds with Advisor™ software is a complex process that uses loads of computer processing power. Today, with Galaxy™ inclusion mapping technology, the number of rough polishing plans created by Advisor is essentially infinite. With various advanced options to choose from, such as triple planning, Best Value™, CAP and more, the rough planning software […]

Tension Viewer: Reducing the Risks of Rough Diamond Sawing

In addition to all types of inclusions and flaws, rough diamonds have internal tension or stress that occurs naturally as part of their structure. Developed over millions of years during the diamond’s unique formation process, the level and location of tension within a rough diamond varies from stone to stone. When cutting a rough diamond […]

New Software Release: Sarine Advisor™ 7.0 Rough Planning

Advisor™ rough planning software is used by manufacturers worldwide to effectively plan polished diamonds and maximize the achievable yield. Sarine recently released the latest version of the industry-leading software, Advisor 7.0. The release is packed with dozens of new, advanced features, the result of user feedback received from diamond planners working with Advisor all over […]