September 2018

Like? Share!

Why (and How) to Use #Hashtags for Your Jewelry Business

By now, you’ve seen thousands of  #hashtags hanging around on social media. They have certainly changed their meaning from the sign we are used to seeing at the beginning of a telephone number. When used correctly, jewelry hashtags can really make a difference to the social media marketing for your diamonds and jewelry business.

But first, let’s start with a short history of hashtags.


The Evolution of Hashtags

Back at the beginning of the 1990s, the hashtag, or the pound key (as it was known back then…), was used in IT networks to categorize items into groups. In August 2007, designer Chris Messina brought up the idea of modifying the symbol for social media use, to group together conversations under various categories or topics. In 2014, the term “hashtag”, as it applies to use on social media, was added to the Oxford English Dictionary, and thus became a formal part of our everyday lexicon.

The hashtag took some time to get established and remained for the most part only used on the Twitter platform. Over time, the successful use of the hashtag enabled it to make the migration to other social platforms, and you will now see this humble sign appearing everywhere, most commonly on Instagram and Pinterest. Hashtags are a form of “metatagging” – that is, a user-generated tag that makes it easier for people to search and find content via particular topics or themes. Hashtags are popularly used to categorize social media content, and every industry has its own hashtags. Anyone can create a hashtag, but it’s also useful to get on the bandwagon and include existing popular hashtags in your posts.


How Do Hashtags Work?

Hashtags are used for a purpose, and this isn’t just to collate topics under one umbrella, but also to assist in social media searches. Online content is gathered according to shared hashtags, so people can then search social media networks using those hashtags. Statistics can show us what topics are ‘trending’ by calculating which hashtags are proving the most popular.

Hashtags can be used around specific events or themes connected to events. For example, the hashtag for International Women’s Day is (not surprisingly) #InternationalWomensDay, and the theme for International Women’s Day in 2018 was #PressforProgress. A post related to women’s rights or the day itself could include both or one of these hashtags. Then, people searching for news or commentary around the event could easily filter their social media posts according to these hashtags.

It is not only events that can utilize hashtags. Businesses in every sector, including jewelry, can use hashtags to create a buzz around their own brand, products or activities. This can be done in a number of ways.


Campaigning with Jewelry Hashtags

A great way to create a campaign for your jewelry business is to start a hashtag trend, or join in a popular hashtag trend. Here are some general examples of the types of hashtags jewelry businesses can use, and how they can use them:

Competitions and promotions: Why don’t you get your customers to submit a photo or post to your social media pages using your chosen hashtag such as #ShowusyourJewels or #Howdidyoupropose?  In return the customer will be entered to your contest, or receive a promotional code.

Themes: Is there a local bridal fair coming up, or are you promoting a new winter jewelry line? Use themes in your hashtags, based on interesting events, seasons, fashions and celebrations.

Jewelry types: Use hashtags like #necklace or #engagementring to indicate the type of jewelry you are promoting. This is an easy way for customers to see a range of jewelry pieces via one filter. Of course, a very general hashtag will return a much larger number of results. Narrow it down by making your hashtag more specific, for example: #diamondnecklace rather than just #necklace.

Brand names: Leverage jewelry brand names in your inventory by including them as hashtags in your jewelry posts. Then, people searching for specific jewelry brands can more easily find your social page.

Check out this article for examples of great hashtag campaigns in the jewelry industry.

Want to check out more social media marketing tips for jewelers? Read our previous post.

Now that you have some new ideas, it is time for you to get campaigning. #Havefun

Subscribe to the Diamond Blog

Get the latest technology, grading and retail news straight from the source, straight to your inbox.


World Famous Jewelers Series Part 6: Chopard

Once Upon a Time in Switzerland… Our tale begins in the village of Sonvilier, Switzerland where we find Louis-Ulysse Chopard, the second son of Félicien and Henriette Chopard. Félicien was a farmer but he encouraged his sons to enter the watchmaking trade. Louis Chopard had a talent for the craft and quickly built a reputation […]

Diamonds Are a Man’s Best Friend Too

When it comes to diamonds, the focus has mostly been on women in modern times. Diamonds, after all, are a girl’s best friend. Once reserved for royalty and the wealthy, the diamond ring has been the symbol of a man’s love for a woman in mainstream society for over half a century. However, with changing […]

New Diamond Experiences: Diamond Beauty Mark™ and Halo Clarity Grading

Shopping for a diamond is not what it used to be. As technology impacts the consumer world, diamond buyers are looking for more: more information, more accuracy, more transparency, and more engagement. The Sarine Profile™ digital diamond report is designed to create just such an experience. It goes beyond the standard, decades-old lab report, mostly […]

10 Fun Facts You Didn’t Know About Diamonds

What are the words that come to mind when you think of diamonds? Sparkle, romance, engagement, Marilyn Monroe, Tiffany, forever… But there’s much more to diamonds than weddings and pop culture. Diamonds are a wearable gemstone with a long history. From ancient times till today, myths abound about the power and value of diamonds. Of course, […]

[Audio] Podcast Interview with Sarine Chairman Daniel Glinert

Did you know that this year, Sarine Technologies is celebrating its 30th birthday? That’s right – Sarine was established in 1988 and the first machine developed by the company was the Robogem, a gemstone processing device. It was only a short while later that Sarine entered the world of diamonds. The story behind Sarine is […]

World Famous Jewelers Series Part 5: Graff

Born to be a Jeweler: The Meteoric Rise of Laurence Graff When 15-year-old Laurence Graff began his first apprenticeship in a jewelry manufacturing warehouse in London, he never dreamed he’d be honored with the Order of the British Empire (OBE) by Queen Elizabeth in 2013. In fact, after three months working in the warehouse and […]

What Are the Main Diamond & Jewelry Sales Seasons?

It’s nearly the end of October, and that means the retail world is gearing up for the biggest consumer sales period of the year. “Holiday season”, as it’s known, stretches from Halloween on October 31, through New Year’s, and represents the largest sales across a wide range of consumer products. From food and wine, decorations […]

6 Ecommerce Blogs Every Jeweler Should Follow

If you are new to the online retailing scene, then getting your ecommerce jewelry business ahead can involve a lot of dedication, time, and work. Trying to figure out what is best for your ecommerce dream, searching online for the answers, or paying out excessive amounts of cash to professionals may not the ideal path […]

SPECTRUM – Diamond Industry News #26

It’s Spectrum time again, all the latest diamond industry news and trends from the world of diamonds, jewelry and technology. This edition, we’ve got a world-record-breaking diamond, the best Instagram jewelry accounts according to the New York Times, and a very unexpected use for diamond dust. Plus, see what happens when Apple’s chief designer takes […]

SPECTRUM – Diamond Industry News #25

Not a month goes by without diamond industry news that involves the new trend of lab grown diamonds. In this month’s SPECTRUM, read an original take on De Beers’ move to lab grown, in an article featured on Quartzy. We’re also going big on the bling with a tweet from CNN about the world’s most […]