September 2018

Like? Share!

Why (and How) to Use #Hashtags for Your Jewelry Business

By now, you’ve seen thousands of  #hashtags hanging around on social media. They have certainly changed their meaning from the sign we are used to seeing at the beginning of a telephone number. When used correctly, jewelry hashtags can really make a difference to the social media marketing for your diamonds and jewelry business.

But first, let’s start with a short history of hashtags.


The Evolution of Hashtags

Back at the beginning of the 1990s, the hashtag, or the pound key (as it was known back then…), was used in IT networks to categorize items into groups. In August 2007, designer Chris Messina brought up the idea of modifying the symbol for social media use, to group together conversations under various categories or topics. In 2014, the term “hashtag”, as it applies to use on social media, was added to the Oxford English Dictionary, and thus became a formal part of our everyday lexicon.

The hashtag took some time to get established and remained for the most part only used on the Twitter platform. Over time, the successful use of the hashtag enabled it to make the migration to other social platforms, and you will now see this humble sign appearing everywhere, most commonly on Instagram and Pinterest. Hashtags are a form of “metatagging” – that is, a user-generated tag that makes it easier for people to search and find content via particular topics or themes. Hashtags are popularly used to categorize social media content, and every industry has its own hashtags. Anyone can create a hashtag, but it’s also useful to get on the bandwagon and include existing popular hashtags in your posts.


How Do Hashtags Work?

Hashtags are used for a purpose, and this isn’t just to collate topics under one umbrella, but also to assist in social media searches. Online content is gathered according to shared hashtags, so people can then search social media networks using those hashtags. Statistics can show us what topics are ‘trending’ by calculating which hashtags are proving the most popular.

Hashtags can be used around specific events or themes connected to events. For example, the hashtag for International Women’s Day is (not surprisingly) #InternationalWomensDay, and the theme for International Women’s Day in 2018 was #PressforProgress. A post related to women’s rights or the day itself could include both or one of these hashtags. Then, people searching for news or commentary around the event could easily filter their social media posts according to these hashtags.

It is not only events that can utilize hashtags. Businesses in every sector, including jewelry, can use hashtags to create a buzz around their own brand, products or activities. This can be done in a number of ways.


Campaigning with Jewelry Hashtags

A great way to create a campaign for your jewelry business is to start a hashtag trend, or join in a popular hashtag trend. Here are some general examples of the types of hashtags jewelry businesses can use, and how they can use them:

Competitions and promotions: Why don’t you get your customers to submit a photo or post to your social media pages using your chosen hashtag such as #ShowusyourJewels or #Howdidyoupropose?  In return the customer will be entered to your contest, or receive a promotional code.

Themes: Is there a local bridal fair coming up, or are you promoting a new winter jewelry line? Use themes in your hashtags, based on interesting events, seasons, fashions and celebrations.

Jewelry types: Use hashtags like #necklace or #engagementring to indicate the type of jewelry you are promoting. This is an easy way for customers to see a range of jewelry pieces via one filter. Of course, a very general hashtag will return a much larger number of results. Narrow it down by making your hashtag more specific, for example: #diamondnecklace rather than just #necklace.

Brand names: Leverage jewelry brand names in your inventory by including them as hashtags in your jewelry posts. Then, people searching for specific jewelry brands can more easily find your social page.

Check out this article for examples of great hashtag campaigns in the jewelry industry.

Want to check out more social media marketing tips for jewelers? Read our previous post.

Now that you have some new ideas, it is time for you to get campaigning. #Havefun

Subscribe to the Diamond Blog

Get the latest technology, grading and retail news straight from the source, straight to your inbox.


5 Diamond & Jewelry Trends for 2019

We’re already well into the year, but 2019 is shaping up to be a bold one in diamonds and jewelry. Designers are pushing the envelope with new, creative styles, and reaching back to revive retro trends. Whether it’s a new fancy diamond shape, an engagement ring worn on the pinky, or a chunky chain of […]

SPECTRUM – Diamond Industry News #28

Love is in the air in this edition of SPECTRUM, Sarine’s monthly roundup of diamond industry news and trends. This week, we are celebrating Valentine’s Day with a great piece about how to choose the perfect engagement ring from Good Morning America, and a showcase of 15 gorgeous Valentine’s jewelry gifts, compiled by Business Insider. […]

The History and Future of Lab Grown Diamonds

In 2015, photographer Dillon Marsh undertook a fascinating project to demonstrate visually just how much natural diamond has been extracted from a diamond mine during its entire lifetime. In one dramatic example, a photo of the Kimberley mine in South Africa – also known as the “Big Hole” – is juxtaposed with a CGI rendered […]

3 Ways Artificial Intelligence Affects Your Life (That You May Not Be Aware Of)

What is “artificial intelligence”? Since the very beginnings of computerization, the concept of artificial intelligence has captured the imaginations of science fiction writers and movie makers. Today, fantasy is already reality, and artificial intelligence, or AI, is implemented in a wide range of everyday applications and devices. As the technology becomes more sophisticated, and as […]

The Importance of Diamond Provenance in a Data-Driven Age

In breaking the frontiers of the diamond industry, from manufacturing to retail, technology must strive to reach beyond what it can do today, to the potential of what it can achieve tomorrow. At the same time, technological development that brings true change must be in lock-step with the state of the industry at the current […]

How Technology Has Advanced the Diamond Industry: Sarine Celebrates 30 Years

This year, Sarine is launching celebrations for 30 years in the diamond technology business. When Sarine was established, in the late 1980s, technology in the diamond industry was in its very earliest stages. The kinds of technologies used today by diamond manufacturers and gem labs all over the world, such as inclusion mapping, automated rough […]

How Diamonds Are Produced

After the long natural formation process deep in the earth, the diamond is extracted from the mine in its rough, raw state, and begins on its next journey – to become a polished diamond.   From mine, to jewelry store, to the engagement ring finger of its eventual owner – every diamond undergoes a long […]

SPECTRUM – Diamond Industry News #27

Welcome to 2019, and to the first edition of our SPECTRUM diamond news and trends roundup for the new year. In this edition, we’re going take a look back over the past year, with a Forbes overview of the most popular jewelry trends in 2018. The year ended off with a bang, with the biggest […]

Introducing Shang-Ling™, Sarine’s New Chinese Name

In recent years, Sarine Technologies has expanded its reach in the diamond and jewellery industry throughout China. In 2018, Sarine opened a new Galaxy service center in Sha Wan Jewellery Park, in the Panyu District of Guangzhou. Sarine is very proud to work with outstanding diamond and jewellery brands in China, including Love & Co […]

World Famous Jewelers Series Part 6: Chopard

Once Upon a Time in Switzerland… Our tale begins in the village of Sonvilier, Switzerland where we find Louis-Ulysse Chopard, the second son of Félicien and Henriette Chopard. Félicien was a farmer but he encouraged his sons to enter the watchmaking trade. Louis Chopard had a talent for the craft and quickly built a reputation […]