December 2018

Like? Share!

New Diamond Experiences: Diamond Beauty Mark™ and Halo Clarity Grading

Shopping for a diamond is not what it used to be. As technology impacts the consumer world, diamond buyers are looking for more: more information, more accuracy, more transparency, and more engagement.

The Sarine Profile™ digital diamond report is designed to create just such an experience. It goes beyond the standard, decades-old lab report, mostly based on dry, technical diamond information. On the contrary, the Sarine Profile report is a 360-degree visual, informational and interactive experience of the diamond.  A modular product, Sarine Profile is constantly growing in its capabilities with new and different diamond experiences. Wholesalers and retailers can choose which sections of the Sarine Profile they want to include to create the shopping experience their customers want.

With the addition of AI-based clarity grading to the Sarine Profile report, a more intuitive and accurate experience of understanding a diamond’s clarity is now available to consumers. The new clarity grading in Sarine Profile is known as Diamond Beauty Mark™. Rather than referring simply  to a diamond’s inclusions and flaws, which impact its clarity grading, Sarine refers to them as “beauty marks”. This “rebranding” of the clarity concept makes the diamond’s unique features more accessible and relatable to consumers.

Most recently, Sarine has released the “Clarity Halo” feature, which provides another optional flavor to the Diamond Beauty Mark™ view.

Understanding the Basics of Clarity Grading Reports

Some diamond reports today include clarity plotting, which is an illustration of the diamond’s main clarity features as seen from the table and the pavilion, with specific reference to various inclusion types. Here is an example of clarity plotting:


An example of a typical clarity plot as shown in a standard diamond report.


This type of illustration is created by a gemologist, and features markings of the various inclusions, their size and type. It requires some knowledge about diamonds and inclusions to understand it. It is important to note that not all inclusions are plotted, but only the main ones, without a specific written rule indicating what the “main inclusions” are.

For many lay consumers, who have no gemological knowledge, this type of clarity plotting may be confusing, and it may not help them to understand the diamond in the way that suits their needs.

Presenting Clarity Grading with Clarity Halo View

Diamond Beauty Mark™ offers a true visual presentation of a diamond, displaying its inclusions as can be actually seen with magnification. This allows the consumer to really understand the diamond’s clarity without the need for professional gemological skills or equipment.

When using the Clarity Halo View, the main inclusions are loosely circled in a graphical ‘halo’ (hence the name), which highlights where certain flaws and inclusions can be found.


Clarity Halo from the Sarine Profile digital diamond report. Screenshot.


The Clarity Halo View was designed to make it even easier for customers to find and understand the diamond’s inclusions. Most diamonds have flaws, and customers who are presented with the diamond’s true appearance in an honest and open way are more likely to feel secure and confident in their purchase. Part of increasing customer confidence is by making it easier for them to see the diamond’s natural “beauty marks”, rather than hiding them behind technical,gemological presentations that are difficult to understand.

Clarity Halo feature helps the customer generally locate the main inclusions that affect the diamond’s appearance or sparkle. These more prominent beauty marks are the factors that make the most difference to the average consumer, both in terms of the way the diamond looks, and the customer’s sense of the diamond’s value. Click the link to experience the digital interactive Clarity Halo feature live:


Clarity Halo is yet another example of the different ways that diamonds can be understood and experienced during the sales process. As part of the Sarine Profile digital diamond report, diamond retailers can differentiate themselves from the competition using unique presentation methods, while the end consumer can enjoy a deeper, more compelling diamond experience to increase confidence in the purchase process.

Subscribe to the Diamond Blog

Get the latest technology, grading and retail news straight from the source, straight to your inbox.


The State of the Diamond Industry in 2019: Challenges & Opportunities

Today, the diamond industry is more complex and dynamic than ever, and technology has only deepened the challenges faced by industry players at every stage of the diamond pipeline. At Sarine, our technologies scanned more than 70 million diamonds in 2018, enabling us to take a broad consideration of the changes happening now in the […]

3 Retail Technologies & Trends that are Changing the Consumer Experience

Recent years have seen a spike in the number of retail stores that are closing down. In 2017, there was a record-setting estimate of approximately 102 million square feet of retail space that went out of business. Retailers worldwide are facing significant challenges, and the main culprit is the internet. We live in a world that […]

The Sarine Diamond Journey™ Provenance Report Goes to Africa

Recently, it was announced that a leading diamond manufacturer in Africa, Schachter & Namdar, has adopted the Sarine Diamond Journey™ provenance reports for its two exclusive diamond brands – Brilliant Rose and Proudly South African. This announcement comes at a time when diamond traceability and provenance are the fastest-growing issues in the diamond industry. Today, […]

5 Diamond & Jewelry Trends for 2019

We’re already well into the year, but 2019 is shaping up to be a bold one in diamonds and jewelry. Designers are pushing the envelope with new, creative styles, and reaching back to revive retro trends. Whether it’s a new fancy diamond shape, an engagement ring worn on the pinky, or a chunky chain of […]

SPECTRUM – Diamond Industry News #28

Love is in the air in this edition of SPECTRUM, Sarine’s monthly roundup of diamond industry news and trends. This week, we are celebrating Valentine’s Day with a great piece about how to choose the perfect engagement ring from Good Morning America, and a showcase of 15 gorgeous Valentine’s jewelry gifts, compiled by Business Insider. […]

The History and Future of Lab Grown Diamonds

In 2015, photographer Dillon Marsh undertook a fascinating project to demonstrate visually just how much natural diamond has been extracted from a diamond mine during its entire lifetime. In one dramatic example, a photo of the Kimberley mine in South Africa – also known as the “Big Hole” – is juxtaposed with a CGI rendered […]

The Importance of Diamond Provenance in a Data-Driven Age

In breaking the frontiers of the diamond industry, from manufacturing to retail, technology must strive to reach beyond what it can do today, to the potential of what it can achieve tomorrow. At the same time, technological development that brings true change must be in lock-step with the state of the industry at the current […]

3 Ways Artificial Intelligence Affects Your Life (That You May Not Be Aware Of)

What is “artificial intelligence”? Since the very beginnings of computerization, the concept of artificial intelligence has captured the imaginations of science fiction writers and movie makers. Today, fantasy is already reality, and artificial intelligence, or AI, is implemented in a wide range of everyday applications and devices. As the technology becomes more sophisticated, and as […]

How Technology Has Advanced the Diamond Industry: Sarine Celebrates 30 Years

This year, Sarine is launching celebrations for 30 years in the diamond technology business. When Sarine was established, in the late 1980s, technology in the diamond industry was in its very earliest stages. The kinds of technologies used today by diamond manufacturers and gem labs all over the world, such as inclusion mapping, automated rough […]

How Diamonds Are Produced

After the long natural formation process deep in the earth, the diamond is extracted from the mine in its rough, raw state, and begins on its next journey – to become a polished diamond.   From mine, to jewelry store, to the engagement ring finger of its eventual owner – every diamond undergoes a long […]