April 2016

Like? Share!

The Future of the Jewelry Industry – Retail Trends and the New Way of Life

There are many new trends emerging in the retail environment, but time and again they all lead back to one primary and predominant factor: the customer experience. The customer journey and the customer experience are words that are being tossed around regularly in the jewelry and retail industries, and the overwhelming point being addressed is the fact that today’s customer expects a streamlined and seamless experience. With online purchasing becoming more and more popular, customers are able to shop wherever they want, even across the world if they so choose. Therefore creating an easy and frictionless experience will help maintain brand loyalty and create long-term customers that will return over and over to your business, because they know they will get what they need, and they will get it easily.

Creating a Streamlined Brand Experience

Remove the pain from the customer’s experience. If you can pinpoint the areas that may cause a customer distress or difficulty, and may cause them to seek what they need elsewhere, you can minimize the potential for customer loss. 
In addition, e-commerce is rising faster and faster each year. This year alone, e-commerce is expected to hit $327 billion, and social media will be playing a big role.


Not only will it be necessary to create multiple customer touchpoints where customers will be able to access your products, such as web, smartphone enabled, and mobile sites, but having social media available is even more important than ever.

The modern customer expects  everything right at their fingertips and is often too busy to go searching for what is not. 
Apps like Inmoji allow customers to find everything they want all from within the app, send it to their friends to talk about, and purchase, all from one place.

Using Modern Technology to Understand Your Customer

Social media_customers

The advent of technology is not only a plus for reaching out to your customers, but for understanding them as well. Big Data technology allows unprecedented insight in your target audience.

By collecting, collating and segmenting data, retailers can understand their customer’s browsing and buying habits as well as target their marketing specifically to each customer in order to fully engage them. provide retailers with a more well-rounded view of their audience. For instance, only using online data may lead a retailer to believe that a customer simply browsed and left the site without purchasing, while combining both would enable them to see that the same customer who browsed online eventually made an offline purchase in the store. In addition, unifying online and offline data will provide retailers with a more well-rounded view of their audience. For instance, only using online data may lead a retailer to believe that a customer simply browsed and left the site without purchasing, while combining both would enable them to see that the same customer who browsed online eventually made an offline purchase in the store.


Power in Partnerships

Improving the customer’s overall experience is imperative. It can be the key difference in losing a customer versus turning them into a loyal, long-term customer. Power partnerships can not only help make the customer’s journey more seamless, but can help with branding as well. For instance, a jewelry retailer that partners with a delivery service can more easily provide overnight delivery. A jewelry retailer that partners with a florist, fine-dining restaurant or chocolatier would be better able to provide an all-in-one romantic occasion package for engagements, anniversaries, Valentine’s Day, etc.

While understanding and building on each trend is an important step in promoting your business, the most important aspect is building and promoting the ease by which your customers can learn about, browse and purchase your products, in order to have a fulfilling and painless experience.

Subscribe to the Diamond Blog

Get the latest technology, grading and retail news straight from the source, straight to your inbox.


The State of the Diamond Industry in 2019: Challenges & Opportunities

Today, the diamond industry is more complex and dynamic than ever, and technology has only deepened the challenges faced by industry players at every stage of the diamond pipeline. At Sarine, our technologies scanned more than 70 million diamonds in 2018, enabling us to take a broad consideration of the changes happening now in the […]

3 Retail Technologies & Trends that are Changing the Consumer Experience

Recent years have seen a spike in the number of retail stores that are closing down. In 2017, there was a record-setting estimate of approximately 102 million square feet of retail space that went out of business. Retailers worldwide are facing significant challenges, and the main culprit is the internet. We live in a world that […]

The Sarine Diamond Journey™ Provenance Report Goes to Africa

Recently, it was announced that a leading diamond manufacturer in Africa, Schachter & Namdar, has adopted the Sarine Diamond Journey™ provenance reports for its two exclusive diamond brands – Brilliant Rose and Proudly South African. This announcement comes at a time when diamond traceability and provenance are the fastest-growing issues in the diamond industry. Today, […]

5 Diamond & Jewelry Trends for 2019

We’re already well into the year, but 2019 is shaping up to be a bold one in diamonds and jewelry. Designers are pushing the envelope with new, creative styles, and reaching back to revive retro trends. Whether it’s a new fancy diamond shape, an engagement ring worn on the pinky, or a chunky chain of […]

SPECTRUM – Diamond Industry News #28

Love is in the air in this edition of SPECTRUM, Sarine’s monthly roundup of diamond industry news and trends. This week, we are celebrating Valentine’s Day with a great piece about how to choose the perfect engagement ring from Good Morning America, and a showcase of 15 gorgeous Valentine’s jewelry gifts, compiled by Business Insider. […]

The History and Future of Lab Grown Diamonds

In 2015, photographer Dillon Marsh undertook a fascinating project to demonstrate visually just how much natural diamond has been extracted from a diamond mine during its entire lifetime. In one dramatic example, a photo of the Kimberley mine in South Africa – also known as the “Big Hole” – is juxtaposed with a CGI rendered […]

The Importance of Diamond Provenance in a Data-Driven Age

In breaking the frontiers of the diamond industry, from manufacturing to retail, technology must strive to reach beyond what it can do today, to the potential of what it can achieve tomorrow. At the same time, technological development that brings true change must be in lock-step with the state of the industry at the current […]

3 Ways Artificial Intelligence Affects Your Life (That You May Not Be Aware Of)

What is “artificial intelligence”? Since the very beginnings of computerization, the concept of artificial intelligence has captured the imaginations of science fiction writers and movie makers. Today, fantasy is already reality, and artificial intelligence, or AI, is implemented in a wide range of everyday applications and devices. As the technology becomes more sophisticated, and as […]

How Technology Has Advanced the Diamond Industry: Sarine Celebrates 30 Years

This year, Sarine is launching celebrations for 30 years in the diamond technology business. When Sarine was established, in the late 1980s, technology in the diamond industry was in its very earliest stages. The kinds of technologies used today by diamond manufacturers and gem labs all over the world, such as inclusion mapping, automated rough […]

How Diamonds Are Produced

After the long natural formation process deep in the earth, the diamond is extracted from the mine in its rough, raw state, and begins on its next journey – to become a polished diamond.   From mine, to jewelry store, to the engagement ring finger of its eventual owner – every diamond undergoes a long […]