May 2016

Like? Share!

Diamond Imagery – Get the Real View

Quite often, in today’s technological age, a customer will enter your store already armed with information on diamonds, diamond cuts, statistics and more. They have done their research online, and have read almost everything there is to know about diamonds. The one thing their research can’t show them is also one of the most important factors of the diamond purchase: how the diamond’s natural beauty and appearance is experienced visually.

Today’s millennial customers may not be fully satisfied with simply seeing the diamond itself. They might want to experience a deeper, richer view of the diamond, and to embrace the full visual aspect of the diamond story.

Turn your customer into an expert

Experts look at diamonds through a loupe, which allows them to see all the diamond’s Real View 2components, inclusions, clarity and more. Loupes are difficult for non-experts to use, as they require a specific know-how to use properly. Based on the Sarine Loupe component, Diamond Imagery can make your customers feel like experts by providing them with an eagle eye view of your diamonds, not only those carried in your current retail inventory, but anywhere in the world.

The Diamond Imaging Real View allows customers to view the diamond virtually, as it would appear to the naked eye, in natural lighting. It provides all aspects of the diamond’s appearance such as sparkle, liveliness, tinge and inclusions. The Diamond Imaging Top View gives customers the image of the diamond as it would appear under fluorescent lighting, inside a store, looking down on it through a magnifying glass.

CoupleBeing able to share these aspects of the diamond with your customer not only appeals to their tech-savvy personalities, but helps to build their digital diamond story and provide them with a more accurate image of the diamond without the need for complicated technology that is difficult to use.

Not only does the Diamond Imagery make it easier for the customer, it makes it easier for the retailer as well. It is an added in-store sales tool that can be easily embedded into your normal website. It can help you build customer loyalty, by expanding and enhancing their diamond experience. By using their smartphone to scan the Sarine QR code of the diamond they are interested in, they can download the Diamond Imagery file, allowing them to take the technology with them and share your diamonds and brand with all their friends. The Diamond Imagery service also allows you to provide the customer with access to diamonds which are not currently in your in-store stock.

As part of the Sarine Diamond Report, which provides the complete digital story of the diamond, and provides the customer with all the information and imaging they need to make an educated and informed purchase, the Real and Top View diamond imaging components allow customers to view your merchandise as if they were in your store, wherever it’s convenient for them,

Subscribe to the Diamond Blog

Get the latest technology, grading and retail news straight from the source, straight to your inbox.


World Famous Jewelers Series Part 6: Chopard

Once Upon a Time in Switzerland… Our tale begins in the village of Sonvilier, Switzerland where we find Louis-Ulysse Chopard, the second son of Félicien and Henriette Chopard. Félicien was a farmer but he encouraged his sons to enter the watchmaking trade. Louis Chopard had a talent for the craft and quickly built a reputation […]

World Famous Jewelers Series Part 5: Graff

Born to be a Jeweler: The Meteoric Rise of Laurence Graff When 15-year-old Laurence Graff began his first apprenticeship in a jewelry manufacturing warehouse in London, he never dreamed he’d be honored with the Order of the British Empire (OBE) by Queen Elizabeth in 2013. In fact, after three months working in the warehouse and […]

World Famous Jewelers Series Part 4: Boucheron

The Jeweler of Place Vendôme: How Frédéric Boucheron Got His Start Frédéric Boucheron always knew he wanted to be a jeweler. He was born in 1830 to a family of French clothiers, and at a young age he apprenticed himself under jeweler Jules Chaise. By the age of 14, he had completed his apprenticeship and […]

World Famous Jewelers Series Part 3: Faberge

The Man Who Created The Egg In 1885,   Tsar Alexander III commissioned Faberge to create an Easter egg as a gift for his wife, Empress Maria Fedorovna. With this simple gift, the Faberge Imperial Egg Collection was born. The first egg was called the Hen Egg. Inside a white enameled shell rested a solid gold […]

World Famous Jewelers Series Part 2: Tiffany & Co

The name Tiffany & Co. evokes thoughts of little blue boxes, glass lamp shades, and for those who know, the Super Bowl’s Vince Lombardi Trophy. The store is famous for its Tiffany setting engagement rings, chain bracelets with an engraved heart charm, and delicate pendant necklaces. Where did this legacy start? Who is the man […]

World Famous Jewelers: The Names Behind the Designs.

Part One: Harry Winston Tiffany & Co., Cartier, Harry Winston – all famous jewelers and household names. We see their designs on the red carpet, along with Boucheron, Fabergé, Piaget, and many more. These companies are more than just brand names; they were the passion and brainchild of people who loved high quality, stylish jewelry, […]

Rough diamond planning

Cloud Planning: Make Your Rough Planning Up to 10 Times Faster

Planning rough diamonds with Advisor™ software is a complex process that uses loads of computer processing power. Today, with Galaxy™ inclusion mapping technology, the number of rough polishing plans created by Advisor is essentially infinite. With various advanced options to choose from, such as triple planning, Best Value™, CAP and more, the rough planning software […]

Tension Viewer: Reducing the Risks of Rough Diamond Sawing

In addition to all types of inclusions and flaws, rough diamonds have internal tension or stress that occurs naturally as part of their structure. Developed over millions of years during the diamond’s unique formation process, the level and location of tension within a rough diamond varies from stone to stone. When cutting a rough diamond […]

New Software Release: Sarine Advisor™ 7.0 Rough Planning

Advisor™ rough planning software is used by manufacturers worldwide to effectively plan polished diamonds and maximize the achievable yield. Sarine recently released the latest version of the industry-leading software, Advisor 7.0. The release is packed with dozens of new, advanced features, the result of user feedback received from diamond planners working with Advisor all over […]

Advisor 6.0 New Feature: Scoop Planning

Advisor™ is Sarine’s flagship rough planning software product, and the most widely used program of its type. Since its initial development and launch in 1995, the Advisor program, together with the Galaxy™ inclusion mapping system, has become a staple software for diamond manufacturers worldwide. We’re launching the first product post of the Diamond Tech blog […]