April 2017

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The Diamond Buying Experience: When Two Become One

Our world is made up of contrasts; so too the process of diamond buying. Without dark, light cannot exist. There is no winter without summer. Who can say what is beautiful, if there is no agreement as to what is not? What’s more, contrast is what creates the intensity of an experience. Imagine the sensation when you walk outside into bright sunshine after spending two hours in a dark theater.

The Diamond Buying Process: Combined Forces

When opposites come together, an awesome power is generated. That power is nowhere more evident than in the formation and creation of a polished diamond. A diamond, chosen with purpose, given with love, worn with pride, and passed on through the generations with sentimentality, is a perfect result of combined forces: geology and technology, visual beauty and scientific analysis, a rock – and yet, a jewel. Let’s explore some of these forces, how they work together to produce diamonds, and to enhance the experience of selecting, purchasing and owning a diamond.

A Merging of Nature & People

A diamond is formed in nature, deep in the earth, over the course of millions of years. Volcanic eruptions bring the diamond deposits closer and closer to the earth’s surface. After eons, the rough rock emerges in human hands. The process of mining diamonds is an example of human ingenuity and hard work. Without the efforts of people, dedicated to searching, mining, and extracting, the rough diamond would stay forever buried and untouched. The process of creating a diamond begins with the long, loving commitment of Mother Earth, and continues with the touch of human entrepreneurship and physical exertion.

From Rough to Polished

Part of a diamond’s allure – and part of the reason that lab grown diamonds are less valued than diamond’s formed in nature – is the evolution of a diamond from rough, raw, uncultivated rock, to a brilliant, beautiful and valuable jewel desired by royalty, the rich & famous, and regular people alike. Every diamond is unique, sourced from a location far away. The rough origins of a diamond imbue the gemstone with a sense of mystery and timelessness. Once in the hands of a skilled diamond cutter, the stone endures a long process of blocking, bruting, polishing and repolishing, until the beautiful finished result is achieved.

Buying a Diamond: Romance & Technology

Technology is not usually associated with ‘sticky’ emotions, such as love, romance or desire. Common associations with technology are the cold, hard edges of machinery, complex code, and impersonal masses of data. Yet ironically, technology has become such a strong and pervasive part of our lives, that is has inevitably merged to an extent with our emotional lives. Once we wrote love letters, and waited breathlessly for the ‘snail mail’ to bring a response. Now, there is instant, online dating. Once, a diamond was the ultimate symbol of love and commitment. Now, technology is used in the process of producing and trading diamonds, giving the end buyer a deeper understanding of the diamond’s unique personality and appearance via advanced technology-based imaging, analysis and display tools.

Beauty & Science

Beauty is in the eye of the beholder, yet it is science that helps create, describe and display the beauty of a diamond. Diamond technologies, such as Sarine Advisor™ and DiaMension™ HD, help manufacturers to plan and produce diamonds that are optimized for their various unique characteristics. It is with science-backed analysis methodologies, such as inclusion mapping and cut & symmetry grading, that diamond producers can create more beautiful diamonds. When it comes to diamonds, beauty is no accident. Given the tools of science, such as the Sarine Profile diamond display system, diamond professionals can present the gemstones to potential buyers with unprecedented detail and accuracy, helping to create a unique story of the diamond that makes it stand out from all the rest.


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