The customer journey is a concept in marketing that can help diamond jewelry retailers to shine. In a 4-part series featured in the JCK Online Content Studio, our VP Biz Dev Tzafrir Engelhard takes a closer look at different aspects of the customer journey, exploring and explaining how it can be adapted for the diamond retail market.
Part 1 is a brief analysis of the customer journey concept, and how it applies to the diamond industry. In Part 2, we explore the way the customer journey can be customized to create a unique customer experience for a specific brand.
What does your customer journey look like? How can digital diamond technologies help your customer journey stand out? Read our Customer Journey series to find out.