The Diamond Blog

13
March 2018

What is the Diamond Journey? The 4 Stages from Rough to Polished

There’s a new trend in the diamond industry that you may have heard about. It’s called the ‘Diamond Journey’. It’s the story of the way a rough diamond is transformed to a polished diamond, which now waits patiently in the jewelry store display for its destined owner. Sounds romantic, right? And it is. Every natural […]

06
March 2018
Diamond Journey

SPECTRUM – Voices from the Diamond Industry #21

Welcome back to the Diamond Blog! We’ve been on a bit of a hiatus recently as we focused on creating our new website for the Sarine Technology Lab, the world’s first AI-based automated diamond grading lab. Now, we’re getting back to delivering up-to-date news and perspectives from the diamond industry, and we thought we’d re-start […]

29
January 2018

Digital, Accurate, Engaging: A New Era in Diamond Reports

Last week, Sarine Technologies announced the opening of the world’s first automated diamond grading lab, the Sarine Technology Lab. In recent years, retail technologies and diamond technologies have begun to merge, and to create a new kind of diamond purchase experience. In honor of the upcoming opening of the Sarine Lab, which is a truly […]

10
January 2018

4Cs – A Quick Guide to Diamond Basics

Until the mid-20th century, there was no standard approach to assessing the quality of diamonds. This changed when, in about 1940,  Robert M Shipley, a jeweler who professionalized and revolutionized the jewelry industry in America, helped to devise the 4Cs grading system. The 4Cs system is based on grading of the diamond’s Cut, Color, Clarity and Carat weight. It […]

14
December 2017

Four Ways to Tell the Diamond Story

The way to a consumer’s heart is by telling a diamond story that moves and excites them. Every brand, and every product, needs a story that potential buyers can connect with and relate to.