Category: Digital Marketing

13
September 2017

SPECTRUM – Voices from the Diamond Industry #18

Blockchain, digital diamonds, Alzheimer diagnoses, there is no end to what diamonds can do these days and it can only get better. These topics are all highlighted in this issue of SPECTRUM blog – Voices from the Diamond Industry – enjoy and be sure to subscribe to find out all the latest news and technology […]

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06
June 2017

Retail Technologies: How They Help to Boost Sales

It’s no secret that the retail diamond industry is facing some tough challenges. From lab grown diamonds, to a booming second hand market, to online trends and large retail chains, it’s often the “mom and pop” brick & mortar stores that feel the full heat of the pressure.

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01
February 2017

Luxury Market: How It’s Evolving and How Brands Can Keep Up

What is the luxury market? How can it be defined? High-priced, high quality goods that regular people aspire to but can’t afford, drawing in more affluent customers? Perhaps once, but the times are changing.  Millennials have a different relationship to the concept of luxury brands than their parents and grandparents. They tend to desire the experience, rather […]

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14
December 2016

Diamond Memes: A Fun Top 5 Guide

Diamonds have been an icon in our popular culture for over half a century – from “Diamonds are Forever”, to “Diamonds are a Girl’s Best Friend”, to this year’s “Real is Rare” campaign.

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