Month: April 2018

24
April 2018

Guide to Fancy Color Diamonds

Following on from our recent Guide to the 4Cs post, we’re going to take a dive into the beautiful world of fancy color diamonds. Diamonds are usually thought of as the crystal clear, white sparkling gemstone so closely associated with love and commitment. But diamonds occur naturally in an entire rainbow of colors. Before we […]

...
18
April 2018

Which Diamond? How the Diamond Buyer Decides

There are millions of polished diamonds in the world. Yet at the end of the day, each diamond buyer will eventually find the diamond that is just right for them. If you think about it for a moment, it’s almost like choosing a romantic partner. Given the sentimental association between love and diamonds, it’s a […]

...
03
April 2018

4 Diamond Engagement Ring Trends that Will Surprise You

Diamonds have long been associated with engagement and marriage – but perhaps not as long as you think. The diamond engagement ring is in fact a modern, specifically western phenomenon. Diamond rings were first linked to marriage only in the late 1930s, when De Beers hired the NW Ayer advertising agency to convince young women […]

...