Tag: Marketing to Millennials

21
February 2017

SPECTRUM – Voices from the Diamond Industry #14

The diamond industry this week: Chatbots, augmented reality, digital sales tools, and blockchain. If the topics in this week’s SPECTRUM blog are anything to go by, then the diamond industry and world of jewelry retail is changing and becoming more technology focused, and fast. Featuring pieces from Jonathan Shieber in Techcrunch, BrilliantEarth.com, IBM’s Rudy Roelandt […]

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01
February 2017

Luxury Market: How It’s Evolving and How Brands Can Keep Up

What is the luxury market? How can it be defined? High-priced, high quality goods that regular people aspire to but can’t afford, drawing in more affluent customers? Perhaps once, but the times are changing.  Millennials have a different relationship to the concept of luxury brands than their parents and grandparents. They tend to desire the experience, rather […]

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11
January 2017

Diamonds in China: The New Diamond Retail Market

The ‘yen’ for diamonds, mainly for engagements, is a Western concept. It began in the US with a genius marketing campaign by DeBeers, and carried on through popular Hollywood culture, until diamonds really were considered a “girl’s best friend”.

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