Tag: Customer Journey

06
June 2017

Retail Technologies: How They Help to Boost Sales

It’s no secret that the retail diamond industry is facing some tough challenges. From lab grown diamonds, to a booming second hand market, to online trends and large retail chains, it’s often the “mom and pop” brick & mortar stores that feel the full heat of the pressure.

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08
February 2017

Baby Boomers: Marketing to Older Diamond Buyers

In the competitive world of retail, the word “millennials” is heard often and loudly. The question of how to appeal to the millennial buyer is at the forefront of discussions among retailers. However, in the quest to appeal to this important segment of consumers, it’s wise not to overlook another important segment: the Baby Boomer generation. […]

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