The Diamond Blog

21
February 2017

SPECTRUM – Voices from the Diamond Industry #14

The diamond industry this week: Chatbots, augmented reality, digital sales tools, and blockchain. If the topics in this week’s SPECTRUM blog are anything to go by, then the diamond industry and world of jewelry retail is changing and becoming more technology focused, and fast. Featuring pieces from Jonathan Shieber in Techcrunch, BrilliantEarth.com, IBM’s Rudy Roelandt […]

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08
February 2017

Baby Boomers: Marketing to Older Diamond Buyers

In the competitive world of retail, the word “millennials” is heard often and loudly. The question of how to appeal to the millennial buyer is at the forefront of discussions among retailers. However, in the quest to appeal to this important segment of consumers, it’s wise not to overlook another important segment: the Baby Boomer generation. […]

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