Category: Digital Marketing

01
February 2017

Luxury Market: How It’s Evolving and How Brands Can Keep Up

What is the luxury market? How can it be defined? High-priced, high quality goods that regular people aspire to but can’t afford, drawing in more affluent customers? Perhaps once, but the times are changing.  Millennials have a different relationship to the concept of luxury brands than their parents and grandparents. They tend to desire the experience, rather […]

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14
December 2016

Diamond Memes: A Fun Top 5 Guide

Diamonds have been an icon in our popular culture for over half a century – from “Diamonds are Forever”, to “Diamonds are a Girl’s Best Friend”, to this year’s “Real is Rare” campaign.

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