Category: Digital Marketing

14
December 2017

Four Ways to Tell the Diamond Story

The way to a consumer’s heart is by telling a diamond story that moves and excites them. Every brand, and every product, needs a story that potential buyers can connect with and relate to.

...
13
September 2017

SPECTRUM – Voices from the Diamond Industry #18

Blockchain, digital diamonds, Alzheimer diagnoses, there is no end to what diamonds can do these days and it can only get better. These topics are all highlighted in this issue of SPECTRUM blog – Voices from the Diamond Industry – enjoy and be sure to subscribe to find out all the latest news and technology […]

...
06
June 2017

Retail Technologies: How They Help to Boost Sales

It’s no secret that the retail diamond industry is facing some tough challenges. From lab grown diamonds, to a booming second hand market, to online trends and large retail chains, it’s often the “mom and pop” brick & mortar stores that feel the full heat of the pressure.

...