Category: Diamond Retail

28
March 2017

Diamond Inscriptions: What Every Jewelry Retailer Should Know

Diamond inscriptions are a very popular and effective service for jewelry and diamond retailers to offer added value to customers. In a competitive retail environment, sellers must leverage smart technologies and approaches that can help them stand out from the crowd. Inscribing diamonds with a personal message customizes both the diamond and the experience of owning […]

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08
February 2017

Baby Boomers: Marketing to Older Diamond Buyers

In the competitive world of retail, the word “millennials” is heard often and loudly. The question of how to appeal to the millennial buyer is at the forefront of discussions among retailers. However, in the quest to appeal to this important segment of consumers, it’s wise not to overlook another important segment: the Baby Boomer generation. […]

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