Category: Customer Experience

28
March 2017

Diamond Inscriptions: What Every Jewelry Retailer Should Know

Diamond inscriptions are a very popular and effective service for jewelry and diamond retailers to offer added value to customers. In a competitive retail environment, sellers must leverage smart technologies and approaches that can help them stand out from the crowd. Inscribing diamonds with a personal message customizes both the diamond and the experience of owning […]

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08
February 2017

Baby Boomers: Marketing to Older Diamond Buyers

In the competitive world of retail, the word “millennials” is heard often and loudly. The question of how to appeal to the millennial buyer is at the forefront of discussions among retailers. However, in the quest to appeal to this important segment of consumers, it’s wise not to overlook another important segment: the Baby Boomer generation. […]

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01
February 2017

Luxury Market: How It’s Evolving and How Brands Can Keep Up

What is the luxury market? How can it be defined? High-priced, high quality goods that regular people aspire to but can’t afford, drawing in more affluent customers? Perhaps once, but the times are changing.  Millennials have a different relationship to the concept of luxury brands than their parents and grandparents. They tend to desire the experience, rather […]

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11
January 2017

Diamonds in China: The New Diamond Retail Market

The ‘yen’ for diamonds, mainly for engagements, is a Western concept. It began in the US with a genius marketing campaign by DeBeers, and carried on through popular Hollywood culture, until diamonds really were considered a “girl’s best friend”.

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