Category: Diamond Beauty

14
December 2017

Four Ways to Tell the Diamond Story

The way to a consumer’s heart is by telling a diamond story that moves and excites them. Every brand, and every product, needs a story that potential buyers can connect with and relate to.

...
03
October 2017

Will Technology Ever Replace Gemologists?

Since the Industrial Revolution era, there’s been a symbiosis, but also a conflict, between man and machine in the workplace. There are so many hotly debated questions. Do machines really improve working conditions? Or do they make people second fiddle? Will technology force people out of the workplace? For the diamond industry, can technology ever […]

...